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Disable Edge Shopping Assistant

Overview​

About this script

This script improves your privacy on Windows.

These changes use Windows system commands to update your settings.

This script disables Microsoft Edge's shopping features. Microsoft refers to these features as shopping assistant 1 2 3 4, shopping features 2 5, or Microsoft Shopping 5.

These features allow users to compare prices, receive coupons, and use autofill during checkout to speed up the process 2. They also provide notifications for coupons and rebates when shopping online 5.

Disabling these features addresses several privacy concerns:

  • Data Collection and Profiling: Microsoft collects extensive data about users' shopping habits and online activities. This includes users' shopping habits 5, preferences 5, websites visited 4 5, and search history 4. This contributes to detailed user profiling.
  • Continuous Network Communication: The browser continuously communicates with Microsoft servers. It receives retailer information 5. It sends data about visited shopping sites and system details to Microsoft servers 5.
  • Email Scanning: Microsoft Edge scans users' email accounts for promotional coupons 5. The email data sent may include sensitive information.
  • Targeted Advertising and Tracking: Collected data can be used to tailor precise ads, enhancing targeted advertising efforts. Edge modifies URLs for affiliate tracking, which aids persistent online tracking 5.
  • Persistent Cookies: Persistent cookies are used for various functions including debugging, fraud detection, and analytics 5, further compromising user privacy.
  • Data Sharing: Data is shared with Bing Rebates and Shopping services 5, potentially exposing sensitive user information to third parties 4. This aggregation of data could lead to more detailed collection of personal information.

Running this script prevents the automatic activation of features such as price comparison, coupons, and express checkout on retail websites 2.

Authorities like The Center for Internet Security (CIS) 1 4 recommend this script for enhanced security. Microsoft recommends this script for users who favor a streamlined browser setup without unsolicited suggestions or interruptions 3.

This script configures the EdgeShoppingAssistantEnabled Edge policy to disable Edge's shopping features 1 2 3.

Caution
  • This will display the message "Your browser is managed by your organization" on the settings page.
  • This locks settings and prevents them from being changed on the settings page.

This script uses Batch (batchfile) scripting language.

Use with Caution

This script is only recommended if you understand its implications. Some non-critical or features may no longer function correctly after running this script.

Implementation Details

  • Language: batch

  • Required Privileges: Administrator rights

  • Compatibility: Windows only

  • Reversibility: Can be undone using provided revert script

Explore Categories​

This action belongs to Configure Edge category. This category contains scripts that adjust Microsoft Edge settings to enhance privacy, security, and potentially improve system performance This category is designed for Chromium-based Edge only, not for legacy Edge. Edge (Chromium) is the current version of Microsoft Edge, replacing Edge... Read more on category page ▶

Apply now​

Choose one of three ways to apply:

  1. Automatically via privacy.sexy: The easiest and safest option.
  2. Manually by downloading: Requires downloading a file.
  3. Manually by copying: Advanced flexibility.

Alternative 1. Apply with Privacy.sexy​

privacy.sexy is free and open-source application that lets securely apply this action easily.

Open privacy.sexy

You can fully restore this action (revert back to the original behavior) using the application.

privacy.sexy instructions
  1. Open or download the desktop application
  2. Search for the script name: Disable Edge Shopping Assistant.
  3. Check the script by clicking on the checkbox.
  4. Click on Run button at the bottom of the page.

Alternative 2. Download​

Irreversible Changes

This script is irreversible, meaning there is no straightforward method to restore changes once applied. Exercise caution before running, restoring it may not be possible.

  1. Download the script file by clicking on the button below:

    Download script

  2. Run the script file by clicking on it.

Download revert script​

This file restores your system to its original state, before this script is applied.

Download restore script

Alternative 3. Copy​

This is for advanced users. Consider automatically applying or downloading the script for simpler way.

  1. Open Command Prompt as administrator.
HELP: Step-by-step guide

  1. Click on Start menu

  2. Type cmd

  3. Right click on Command Prompt select Run as administrator

  4. Click on Yes to run Command Prompt

Animation showing how to open terminal as administrator on Windows 11

  1. Copy the following code:
Code to apply changes
:: Configure "EdgeShoppingAssistantEnabled" Edge policy
:: Set the registry value: "HKLM\SOFTWARE\Policies\Microsoft\Edge!EdgeShoppingAssistantEnabled"
PowerShell -ExecutionPolicy Unrestricted -Command "$registryPath = 'HKLM\SOFTWARE\Policies\Microsoft\Edge'; $data = '0'; reg add 'HKLM\SOFTWARE\Policies\Microsoft\Edge' /v 'EdgeShoppingAssistantEnabled' /t 'REG_DWORD' /d "^""$data"^"" /f"
  1. Right click on command prompt to paste it.
  2. Press Enter to apply remaining code.

Copy restore code​

Copy and run the following code to restore changes:

Revert code
:: Restore "EdgeShoppingAssistantEnabled" Edge policy
:: Delete the registry value "HKLM\SOFTWARE\Policies\Microsoft\Edge!EdgeShoppingAssistantEnabled"
PowerShell -ExecutionPolicy Unrestricted -Command "reg delete 'HKLM\SOFTWARE\Policies\Microsoft\Edge' /v 'EdgeShoppingAssistantEnabled' /f 2>$null"

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